Twitter is an amazing phenomenon that has grown tremendously over the past year. Everybody from Oprah to high school kids seems to be using it. Twitter.com is a growing trend that cannot be ignored and your company better be using it if you want to succeed in the Information Age.

In this post, I have included three steps that I am personally using for various ecommerce projects to succeed on Twitter. I hope you will use them for your company and take advantage of the power of social media.

The Twitter Success Process:

1. Create a company Twitter account – Here’s how to start a Twitter account the right way specifically for your company.

• Visit www.Twitter.com
• For your username, use your company name or something similar
• Use your company logo as your profile picture
• Add your company URL in the website field
• Add a brief bio describing your business. One to two sentences.

2. Streamline the tweeting process – This is the biggest twitter secret of all and almost nobody is doing it. To succeed on twitter you have to be constantly posting and uploading links. I take this one step further and have others do it for me.

Here’s how:

A. Find influencers in your industry already on Twitter

• Trade associations
• Big companies

B. RT (Re tweet) all of their tweets

• Perform search on search.twitter.com
• Go to advanced search
• Under the “from” field, add the name of the person you want to RT
• Grab RSS for the search
• Note: Only do this for people who’s content your trust

C. Create TwitterFeed.com account

• Visit www.twitterfeed.com
• Sync to your twitter account
• Add search RSS feed
• Under advanced options add the letters “RT” to the prefix box
• Update every 30 minutes and update up to 5 tweets at once
• Select “save”

3. Drive traffic to your own website – Once you start building followers, you’ll have the luxury of driving traffic to your website whenever you want. This comes is handy when you’re promoting a new product or service.

Here’s how to do it:

• Add your own tweets
• Offer mini-contests (First 10 to reply get something free)
• Sync your blog through twitterfeed.com
• Post links to interesting websites
• Ask followers to check out your site
• Ask followers to RT (Re Tweet) your posts

Create a company twitter account. If you have not already done so, create one at www.twitter.com

Tags: follow me on twitter, Twitter, twitter auto follow, twitter follow, twitter tips

This entry was posted on Sunday, August 9th, 2009 at 6:38 pm and is filed under Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.